The Immersive Primer was developed to explain how Booz Allen uses
AI/VR experiences to help their clients solve problems.
AI/VR experiences to help their clients solve problems.
Using Booz Allen's established branding system as the foundation,
I incorporated elements of the augmented reality experience. This was presented as
an integral piece of the Immersive Team's presence at 2019 SXSW and influenced the designs of additional materials within the firm.
I incorporated elements of the augmented reality experience. This was presented as
an integral piece of the Immersive Team's presence at 2019 SXSW and influenced the designs of additional materials within the firm.