The Digital Soldier campaign is the largest in Booz Allen's history and was developed to showcase the technology capabilities that Booz Allen has to offer when it comes to mission readiness with their partners in the armed services. The key art was designed for digital and print touch points, from digital screen savers, to a custom booth experience that was exhibited at AUSA 2019. The booth was designed to represent a modular future megacity, showcasing demos and representing future battlefield landscapes.
I designed this campaign using elements of the Booz Allen branding system that resonated with our clients.